Free Therapist Directory & Online Therapy Platform

Choosing Therapy’s mission to improve the quality of mental health content on the web, increase people’s access to talk therapy, and make it easier for therapists to launch and grow a private practice.

Learn more about our Online Therapy Platform.

Learn more about our Free Therapist Directory.

Join Choosing Therapy's Online Therapy Platform

Grow Your Video-Based Private Practice

Therapists on the Choosing Therapy platform focus on counseling and leave the rest to us. We connect platform therapists with prospective clients and handle the non-clinical parts of running the practice.

Earn from $50 to $200+ Per Session With No Fee Splitting or Upfront Expenses

  • Set your own rates.
  • Choose your own hours.
  • Build the practice you’ve always wanted.

You focus on counseling, while we:

  • Find clients for your practice
  • Handle scheduling, onboarding, and billing
  • Provide a HIPAA compliant EHR, video, and messaging

How much does Choosing Therapy cost?

  • No upfront fees
  • No fixed monthly costs
  • No percentage fee splitting
  • Pay only $30 per session when using our platform

If your session rate is $100, you would take home $70 with Choosing Therapy versus $60 in atypical 60/40 fee-for-service arrangement. Choosing Therapy provides therapists unlimited earning potential, with fixed dollar amount fees.

Platform Requirements

Master’s degree or higher in counseling, social work, psychology or mental health related field. Licensed as an MFT, LCSW, LPCC or psychologist in California, or state equivalent in New York. Malpractice insurance. If you do not currently have insurance, we can help you find low cost coverage.


The Choosing Therapy Platform is currently available to therapists licensed in:

  • California
  • Oregon
  • Washington
  • Arizona
  • Nevada
  • New Mexico
  • Texas
  • Illinois
  • Michigan
  • Wisconsin
  • Rhode Island
  • Alabama
  • Georgia
  • Florida
  • Virginia
  • North Carolina
  • Ohio
  • Pennsylvania
  • New York
  • New Jersey
  • Massachusetts
  • Connecticut

Time Commitment

At least five hours per week available to see private practice patients on the Choosing Therapy Platform. Two to three hours to complete your profile for the Choosing Therapy Directory. One hour to complete the interview and application process.

Application & Screening Process

Click the “Get Started” button below to let us know you are interested.

After you fill-out the information for your profile page on the Choosing Therapy Directory, we will reach out to you to schedule a video interview.

Once accepted onto the platform, you choose the services you offer, the rates you charge, and times you're available. We start scheduling appointments.

To see some additional Platform FAQs, click here.

Choosing Therapy's Free Therapist Directory Profile Listing

Why create a profile for the Choosing Therapy Directory?

  • Let New Clients Find You Online
  • Therapist Profile Listings Are Free
  • Save Time Answering “When are you available?”

How is the Choosing Therapy Directory different?

  • Calendar Integration Enables Real-Time Availability
  • Upload Videos Introducing Yourself, Your Practice, & Your Specialties
  • The Listings Are FREE

Why should you not join the Choosing Therapy Directory?

  • Creating a good profile involves a couple hours of effort.
  • You need to connect your calendar up to the directory. Don’t worry it is easy!
  • While not required, we highly recommend creating a video for your profile

We only show your open appointments to patients, so you don't have to respond to emails and calls asking about availability.

How Does It Work?

When you claim your directory listing, we will ask you for your general availability (i.e. 9 AM - 6 PM Tuesdays - Thursdays). Next, we ask you to connect your calendar (Google, Microsoft, or Apple) to see when you are actually busy or free during your general availability. (No other information other than busy/free is taken from your calendar). Time slots that are free during your general availability show as available to potential clients. Time slots that are busy during your general availability do not appear as options for potential clients.

Why Is the Directory Free?

Getting listed in the directory is free and there are no plans to charge for listings in the future. However, we hope you will sign-up to be on the Choosing Therapy Platform. Therapists on the Choosing Therapy Platform receive more referrals from the directory and have directory profiles that enable clients to immediately book appointments online. Learn more about our Online Therapy Platform.