How It Works
Create Your Therapist Profile for Free
Creating a profile on Choosing Therapy’s free directory is easy, free, and doesn’t require a credit card. Simply provide some basic practice details in order to get Verified. Then create the perfect profile with photos, videos, and all the details that make your practice unique.
Marketing Made for Online & In-person Practices
Your profile will enable you to market a virtual practice as well locations you’re available for in-person sessions. Customize services, pricing, and availability for each venue and control it all from a single profile. It’s marketing made easy.
Expand Your Reach in Exciting New Ways
Choosing Therapy reaches more than 35 million readers per year and our Editorial and PR teams want to work with you! Together, we can create content that informs and inspires people to take the next step in their mental health journey.Sign Up
Why Join the Choosing Therapy Directory
More than 35 million people per year make Choosing Therapy a part of their mental health journey.
Show Up In Search
Your free profile allows more people to find you when they search for therapists with your expertise in their area.
Create a profile that attracts the clients you serve best. Receive appointment requests directly to your inbox.
Online & In-Person
Choosing Therapy helps you grow your online therapy practice as well as all physical locations where you see clients in-person.
Email & Phone Leads
Receive appointment requests directly to your inbox. And, if you want, list a phone number for leads to call.
Profiles that Connect
Use videos to answer common questions, highlight your experience, and establish a connection.
Work with our editorial team to create content that’s accurate, approachable, and makes an impact on ChoosingTherapy.com.
PR & Media
You have the insights and expertise that journalists are looking for. We’ll help you connect with top publications.
Yes, this is all free. Choosing Therapy is a powerful marketing platform for therapists and it’s completely free.
What Therapists are SayingSign Up
What is Choosing Therapy?
ChoosingTherapy.com is an educational site covering mental health, emotional wellness, relationships, parenting, and more. Content is written by therapists and medically reviewed. The Choosing Therapy Directory enables people looking for support to find and connect with a therapist.
Who can join the Choosing Therapy Directory?
The Choosing Therapy Directory is open to independently licensed mental health providers, including LCSWs, LMHCs, LMFTs, LPCs, and Psychologists. Additionally, PMHNPs and Psychiatrists may also join the directory. As part of the application process, your license(s) will be verified by our staff. Associate and provisionally licensed providers that meet the legal requirements to practice in their state, such as operating under supervision, are also welcome to join the Choosing Therapy Directory.
Is the Choosing Therapy Directory free?
Yes, it’s free. Free-free. You will not be asked for a credit card. Simply sign up, create an amazing profile, and be responsive to the leads your profile generates.
How does Choosing Therapy make money?
Choosing Therapy is supported through various partnerships and advertising deals which allows us to keep the Choosing Therapy Directory free for therapists. Our advertising policy and advertising partners can all be found here.
Are there any commitments or obligations?
Well, sort of. People rely on the Choosing Therapy Directory for up to date, accurate information as they conduct their search for a therapist. You will be expected to update your information (ie availability, pricing, insurance, certifications) on a regular basis. Remember, it takes courage for people to start a therapist search - we don’t want them frustrated or discouraged by outdated or inaccurate information.
How long does it take to set up a profile?
Creating a basic profile on the Choosing Therapy Directory can be completed in less than an hour. But Choosing Therapy Directory is a powerful marketing tool and we strongly encourage you to create profile videos, upload photos of your office and emotional support animals, and work with the Editorial and PR teams to highlight your expertise and increase your impact on the mental health community.
Can I remove my profile?
Yes. Providers have a few options if they don’t want new leads from the Choosing Therapy Directory. First, therapists have the option to mark themselves as not accepting new clients at one or all of their locations. This will allow them to keep their profile without receiving new leads (allowing them to easily “turn on” the profile later. Second, providers can limit or eliminate certain availability at one or all of their locations. Third, providers who want to completely remove their profile from the directory may do so by contacting our Directory Support team at firstname.lastname@example.org.
Do you have a solution for larger practices who want to centrally manage their providers’ profiles?
Yes, we do. We charge for this service and the cost is based on your specifics. If you’re interested, click here to complete a short form.
Alternatively, you're welcome to let each of your providers set up their own individual profile (which is completely free).