Natalie J. FraizeLPC, LMHC

Headshot of Natalie Fraize LPC


In Eastern Time

Read my recent articles

How does collaboration with other providers play into your work?

I have experience working on interdisciplinary teams to provide therapy and have seen the benefits of having multiple sources of input. I believe that the more collaboration there is, the better. If there is anyone you feel should be involved in your treatment, such as your primary care physician or psychiatrist, I am excited to work as a team to provide the best care possible.

If there was one thing you wish people knew about the therapy experience who might be hesitant to try it, what would that be?

Therapy is not one size fits all. Therapy should be tailored to your needs and what you need from therapy may change as you change. If you have an idea of therapy that you don’t like, you’ve had a bad experience, or you know exactly what you want, these are things I hope you’ll tell me so that I can provide you with the best experience possible. Please reach out to me at or at 716-202-8428 to schedule a free 15 minute phone consultation to talk more about how we can work together.

How do you determine therapy goals with clients? What does that process look like?

In our first session I’ll ask you questions to learn about why you’re seeking therapy and what your goals for therapy are. There is no pressure to feel like you should have your goals clearly identified before we meet! This is a process we’ll work through together and I see it as my job to help you set achievable goals. Then I’ll make some suggestions about ways we can work on those goals. We’ll continue to assess and modify your goals throughout treatment so that we both have a clear idea of what we’re working towards and so you’re able to see your progress and celebrate your successes.




Chronic illness

Chronic pain


General Expertise

Work Stress


Social Anxiety


Anger management

Bipolar disorder

Communication issues

Sleep & insomnia issues

In-Network Insurance



Oscar Health

Oxford Health Plans

UnitedHealthCare (UHC)



First Session


Family Therapy


Couples Therapy


Individual Therapy

Types of Therapy

Family Session

Couples Session

Individual Session


Young Adults (18-24)

Adults (25-65)

Seniors (65+)

Adolescents (13-17)

Treatment Approaches / Modalities

Cognitive Behavioral Therapy (CBT)

Mindfulness Practices

Strength Based Therapy

Acceptance and Commitment Therapy (ACT)

Eclectic Therapy

Mindfulness-Based Cognitive Therapy

Motivational Interviewing

Person-Centered Therapy


PA, LPC, Pc012742

NY, LMHC, 011964-01


Master of Science, Mental Health Counseling, Philadelphia College of Osteopathic Medicine

Bachelor of Science, Psychology, University of Mary Washington

Work History

I am a mom, therapist, writer, and consultant with a passion for dogs, horses, exploring the outdoors, preventative care, and making mental health approachable and accessible to all. Genuineness, empathy, humor, warmth, openness, compassion, and curiosity are some of the values I prioritize in working with clients. I believe that my role is to create a safe space for you to reflect, process, heal, explore, and grow, providing information and tools as you need them. While we may start sessions by giving some thought to what happened since our last meeting, I will help you pull back and see the patterns of thoughts and behaviors that repeat across different areas of your live over time. Focusing our work on these cycles will allow you to thoughtfully, intentionally, and confidently take the next step in service of your values rather than feeling stuck and endlessly putting out the little fires that pop up in your life. In June of 2021, I began working with Sterling Heart Care to teach Healthy Mindset workshops as part of cardiac rehab. Most recently I opened my own practice, Vitality Counseling Center, in order to focus on providing therapy to those who are experiencing a combination of mental and physical symptoms. Having worked on multidisciplinary and community based teams, I recognize the importance of collaboration between providers and members of the client's support system. I have also seen first hand that both patients and healthcare providers grow frustrated by symptoms that do not subside with medical treatment. Often there is a mental health factor preventing improvement that is not being addressed. My goal is to bridge the gap between physical and mental healthcare. I have 6 years of experience working as an outpatient therapist with children through adults including couples and families as an intake coordinator, school based therapist, mental health professional performing community based therapy, and supervisor of the Delaware County Forensic Assertive Community Treatment Team. During that time, I have worked with clients experiencing anxiety, depression, chronic illness and pain, bipolar disorders, schizophrenia, life transitions, trauma and PTSD, co-occurring substance use, anger, ADHD, and OCD. To schedule online, visit:


4330 Maple Road, Amherst, 14226, NY